IT Marketing Content Services

Marketing Content and Sales Aids that Make Prospects Say, “Yes!”

We create our marketing content and sales aids by working with all levels of marketing and IT professionals. But, as B2B specialists, we don’t offer B2C marketing or stand-alone editorial services.

Communicate your message in terms that IT buyers value and trust.

Our brand and product awareness pieces, product comparisons, and IT trend papers have one thing in common. They showcase the value of your IT products  or services. And, they focus on topics that concern your core audience. IT and business stakeholders. IT facility and operations managers. In fact, anyone who participates in the complex IT buying process.

We have experience creating IT sales training aids. You can see this experience in each piece of content we create. You can be sure that the scope and presentation will engage your audience. And, the language and evidence we use will persuade them.

Use TechCopywriter content throughout the sales cycle.

TechCopywriter marketing content engages and nurtures prospects with the information and decision aids they need to discover and measure the value of your IT products and services at each major stage of the sales cycle.

Engage prospects:

  • Share IT product and solution trends. (white papers and solution briefs)
  • Describe what makes your IT offerings different, and valuable. (brochures, presentations, promotional videos, and DVD-based marketing kits)
  • Give IT decision makers a look ahead. (commercialization reports)

Nurture customer relationships:

  • Offer metrics-rich customer evidence. (value-centered case studies and success stories).
  • Compare IT products. (solution briefs).
  • Promote your IT offerings. (multi-media/video demonstrations, slide shows, or slides with voice-over).

Close sales:

  • Address prospect priorities and  last-minute concerns. (solution briefs)
  • Estimate the business value of IT products or services. (business value estimation tools)
  • Provide value-centered sales aids. (sell sheets, battle cards, case studies, brochures, and customer take-aways)